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Article
Publication date: 4 April 2022

Umut Unal and Mertcan Tascioglu

This paper aims to test the effect of sustainability-driven reputation on purchase intention and willingness to pay a price premium along with the mediating roles of consumer…

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Abstract

Purpose

This paper aims to test the effect of sustainability-driven reputation on purchase intention and willingness to pay a price premium along with the mediating roles of consumer trust and perceived risk.

Design/methodology/approach

A structural equation model was used on survey data collected from 660 participants to test the model and corresponding hypotheses.

Findings

The results show that sustainability has a positive effect on reputation, which in turn, while enhancing trust, decreases consumers' perceived risk. Further, trust is positively related to purchase intention and price premium, while perceived risk is negatively related to them. Finally, mediation analyses show the mediating roles of both trust and perceived risk between sustainability reputation and consumer behaviour.

Originality/value

This paper makes three major contributions: First, it takes all three dimensions of sustainability into account simultaneously in an empirical study in contrast with the disposition in the academic literature to address each dimension separately. Second, it explores the impact of reputation obtained primarily through sustainability on consumer behaviour. Third, it sheds light on the inner mechanism of the relational outcomes by testing the mediating effect of trust and perceived risk.

Details

Marketing Intelligence & Planning, vol. 40 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 3 April 2014

Duygu Yazgan Aksoy, Mine Durusu Tanriover, Sule Unal, Omer Dizdar, Umut Kalyoncu, Jale Karakaya, Serhat Unal and Gulsev Kale

The purpose of this paper is to demonstrate burnout syndrome among internal medicine and pediatrics residents in a country that does not have the working time directive (WTD) and…

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Abstract

Purpose

The purpose of this paper is to demonstrate burnout syndrome among internal medicine and pediatrics residents in a country that does not have the working time directive (WTD) and also to determine the risk factors and consequent impact on efficient functioning in clinical areas.

Design/methodology/approach

A 57-item questionnaire was given to internal medicine and pediatrics residents. Responses from 22 pediatrics and 33 internal medicine residents were evaluated.

Findings

Demographic findings, burnout scores, having hobbies, social activities and reading books unrelated to medicine were similar between the two groups. Six pediatrics residents (27.3 per cent) and 11 (33.3 per cent) internal medicine residents met the criteria for clinically significant burnout. Personal accomplishment scores and reading books unrelated to medicine were found to be related to burnout.

Originality/value

Burnout is a syndrome characterized by depersonalization, emotional exhaustion and a low sense of personal accomplishment. It is important to document burnout in countries where WTDs are not implemented. Further studies might demonstrate burnout's effect on patient safety, service quality and physician's performance.

Details

International Journal of Health Care Quality Assurance, vol. 27 no. 3
Type: Research Article
ISSN: 0952-6862

Keywords

Book part
Publication date: 2 September 2020

Umut Eroğlu and İbrahim Kiray

Introduction: – Together with the increasing competition between businesses each day, the sales and marketing process of products and services have become increasingly difficult…

Abstract

Introduction: – Together with the increasing competition between businesses each day, the sales and marketing process of products and services have become increasingly difficult. For this reason, sales have become a marketing activity with an ever-growing importance to businesses. The performance of salespeople who undertake this challenge on behalf of the business is highly valuable for firms. Many researches have noted that there is a relationship between the performance of salesperson and motivation. The purpose of motivation in sales literature is to direct salespeople to exert more effort in reaching sales-oriented goals and aims. In order to ensure this, many businesses use various motivation tools/factors.

Purpose – The aim of this study is to analyse the effect of motivation factors on performance of salesperson.

Methodology – Quantitative research method was used in the study. A questionnaire was prepared with this aim in mind and administered to 315 employees working as salesperson in Çanakkale and Bursa provinces.

Findings – The findings from the analysis of the data show that the five dimensions namely satisfaction, image, relations, knowledge of product and service and advertisement related to motivation factors have a significant effect on the task performance of the salesperson.

Details

Contemporary Issues in Business Economics and Finance
Type: Book
ISBN: 978-1-83909-604-4

Keywords

Book part
Publication date: 30 July 2018

Ezgi Merdin-Uygur, Umut Kubat and Zeynep Gürhan-Canli

Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result…

Abstract

Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer–brand relationship has been of great interest for marketers. Indeed, consumer–brand relationships are very complex and multidimensional in nature. A common perception is that brand management should create ultimate offerings and communication to have successful relationships with its consumer base. However, how consumers construe their relationships with brands is mostly out of the brands’ control. It is an emotion-intense realm and necessitates careful study of the consumers as well as the context. After summarising the current literature on brand relationships, we focus on Turkish consumers’ relationships with brands.

By focussing on a range of global and local brand studies, this chapter offers a comprehensive and well-informed analysis of the issues and practices involved in consumer–brand relationships in the Turkish context. The chapter is organised into three parts. The first part focusses on antecedents of consumer–brand relationships such as the global or local identity of the brand and brand personality. The second part presents detailed explorations of various brand relationships such as brand love and brand trust. The third and the final part focusses on an important phenomenon, the stage for various brand relationships, being online brand communities. The chapter concludes with the future research directions in these three main areas together with a discussion of offline and online branding opportunities in the Turkish market.

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 5 October 2020

Semra Tetik

Industry 4.0 and the new technological transformation process it represents pose major challenges for the world today. Now, a new period has been entered, which will affect every…

Abstract

Industry 4.0 and the new technological transformation process it represents pose major challenges for the world today. Now, a new period has been entered, which will affect every point of daily life, from production to trade, and from health to entertainment. In terms of its scope and complexity, this period is unlike any that humanity has experienced before. The concept of Industry 4.0 is an external reflection of the innovations and applications made and to be made not only in today but also in the production methods of the future. Because this change and development occurs as a result of a certain accumulation and continues to occur continuously, it is evident that strategy is of great importance in today’s constantly changing and developing world. It is of great importance for leaders to develop strategies for evaluating the opportunity areas emerging by anticipating change in the Industry 4.0 process and to carry organizations and society into the future. Strategic leaders can do this effectively. At this point, strategic leadership is an important issue. Based on this idea, in this study, the strategic leadership issue from Industry 4.0 perspective will be examined in a theoretical context.

Details

Agile Business Leadership Methods for Industry 4.0
Type: Book
ISBN: 978-1-80043-381-6

Keywords

Article
Publication date: 23 February 2010

Ertugrul Cimen, Ayhan Tuglu, Mehmet Manyas, Sema Çelikbaş and Zeki Çelikbaş

The paper aims to describe a new national system for resource sharing and document supply in Turkey.

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Abstract

Purpose

The paper aims to describe a new national system for resource sharing and document supply in Turkey.

Design/methodology/approach

The paper takes a historical and descriptive approach.

Findings

KITS has been very successful in linking academic and other institutions in Turkey to an effective and efficient system of document supply. This is illustrated by figures provided on its expansion in the last two years.

Practical implications

The paper is useful for all librarians concerned with national document supply systems, especially in the developing world.

Originality/value

This is the first published review of the national system that is transforming document supply in Turkey, and it deals frankly with the obstacles that KITS faces, at the same time indicating the ways in which success has been achieved.

Details

Interlending & Document Supply, vol. 38 no. 1
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 14 February 2022

Sarune Savickaite, Kimberley McNaughton, Elisa Gaillard, Jo Amaya, Neil McDonnell, Elliot Millington and David R. Simmons

Global and local processing is part of human perceptual organisation, where global processing helps extract the “gist” of the visual information and local processing helps…

Abstract

Purpose

Global and local processing is part of human perceptual organisation, where global processing helps extract the “gist” of the visual information and local processing helps perceive the details. Individual differences in these two types of visual processing have been found in autism and ADHD (Attention-Deficit Hyperactivity Disorder). Virtual reality (VR) has become a more available method of research in the last few decades. No previous research has investigated perceptual differences using this technology.

Design/methodology/approach

The objective of the research is to threefold: (1) identify if there is association between ADHD and autistic traits and the performance on the Rey-Osterrieth complex figure (ROCF) task, (2) investigate practical effects of using VR drawing tools for research on perceptual experiences and (3) explore any perceptual differences brought out by the three-dimensional nature of the VR. The standard ROCF test was used as a baseline task to investigate the practical utility of using VR as an experimental platform. A total of 94 participants were tested.

Findings

Attention-to-detail, attention switching and imagination subscales of autism quotient (AQ) questionnaire were found to be predictors of organisational ROCF scores, whereas only the attention-to-detail subscale was predictive of perceptual ROCF scores.

Originality/value

The current study is an example of how classic psychological paradigms can be transferred into the virtual world. Further investigation of the distinct individual preferences in drawing tasks in VR could lead to a better understanding of individual differences in the processing of visuospatial information.

Details

Journal of Enabling Technologies, vol. 16 no. 1
Type: Research Article
ISSN: 2398-6263

Keywords

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